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Archive for the ‘Professional Development’ Category

In addition to my headed paper and compliment slip I also decided to produce some promotional bookmarks to promote both myself as an illustrator and also “In Memorium”

I used illustrations from my story “In Memorium”, and adapted them using a bookmark template. I then laminated the bookmarrks and added tassels and tiny keys to represent the keys from the “time-lock” pocket watches featured in the story. I was really pleased with the way these turned out. On the back of the bookmarks I presented my contact details.

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As part of professional development we were required to design some promotional material. I decided to design and produce a professional letter-head and compliment slips, and also some promotional bookmarks featuring my illustrations. I chose to keep the design simple for the letter-head and the compliment slips ….. using a aged effect background and a simple illustration of a cat ( which is featured in my story In Memorium ) and this tied in with my business cards which also feature an illustration of the cat.  This is the design for the letter-head:

The design for the compliment slips:

and this shows how the designs match up with each other:

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In order to promote my work further I have set up a Tumblr website which will enable me to showcase my best illustrations.

http://tarynwhittamillustration.tumblr.com/

I have also purchased a professional website domain but I haven’t had the time to do anything with that as yet. Hopefully once all my artwork for finals is completed I will have time to play around with my website.

My website address: www.TarynWhittamIllustration.com  ( currently a work in progress )

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After experimenting with different illustrations on my business card I eventually went for a character illustration, as this is ideally what I want to specialise in: character concept design. I chose a pastel striped/ mottled effect background so that the illustration and the typography stand out. On one side of the card I wanted the character illustration, on the other side the typography consisting of my name, what I do, and my on-line contact details, plus a smaller illustration of a cat. The cards were designed so that the background would tie in with my Tumblr website, and my letter head and my professional website will also be designed using a similar colour scheme.

The cards actually came out looking a little more faded than anticipated, but I don’t feel this diminishes their effectiveness as business cards promoting my art style and what I hope to do. The illustration I chose to use is my character Eric Gracey, and this is the original illustration I used:

Rather than shrink down the whole illustration I have just used head and shoulders to hopefully give it more impact:

The reverse side of the card  in the final version:

Overall I was pleased with the way my business cards have turned out, although it was a struggle to fit all of the words on the card, and the size of the wording reflects this. I would perhaps try and improve the typography for future business cards in view of this, as my contact details may not stand out enough.  Ideally I would also like to produce cards with different illustrations on them, but due to time and financial restraints at the present time I just decided to use one version of the card.

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After much on line research and also looking at the type of business cards used by businesses in my locality, I began to look at the business crads used by other illustrators. It felt important to me that a business card promoting an illustrator should feature the work of the illustrator on the card, so that prospective clients could immediately see the style of the artist, and have an example of the artist’s work there in front of them. From on line research it appears that many illustrators do use their own art on their business cards, and some examples of cards that I found particularly effective and inspiring are shown below:

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I initally thought designing something as simple as a business card would be easy … until I began researching all the ways a business card can be designed. The important features of a business card are that it needs to be eye-catching, memorable and say something about what or who it is advertising …. after all, it is essentially a marketing device. It also needs to convey clear contact information such as name, website, email address, phone number etc.

The business card should ideally be small enough to fit in a wallet or purse, so the dimensions tend to be fairly standard, although beyond that there are many unusual and unique examples of business cards out there, which use different materials, shapes and other design features. Die-Cut business cards  use shape to say something about what or who they are advertising … these are particularly effective. Different materials can be used to produce business cards, the material often reflecting the business which is being marketed eg: metal, wood, perspex, fabric. Some designers move away from the traditional style business card totally.

Some of the most distinctive business cards I encountered on my research are shown below:

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The following photographs were taken at the Techiquest International Womens Day evening ceremony when we announced the winning entrants in the “She Inspired” competition. The photographs show the Clockwork Express artists with the winning schoolchildren and their teachers.

We also held workshops for local children who were visiting Techiquest, where we encouraged them to look at science more creatively, by using art and the use of comics based upon scientific subjecta and scientists, as we had ourselves done previously with Clockwork Express.  I assisted the children to use the laptop to produce graphic illustrations which I then emailed to them. I feel the children gained a lot through the application of art to the world of science, and they certainly seemed to enjoy taking part in both the competition and the workshops, and I found personal satisfaction in being able to inspire the next generation through my work.

Myself and some of the children and a parent at one of the workshops:

The competition entries displayed on the walls at Techniquest, alongside pages from Clockwork Express:

Further photographs of this event and the work of the children can be seen here in the gallery:

http://www.tqg.org.uk/mytqg/gallery:11

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